Magic is a wallet-as-a-service provider that enables businesses to onboard users into the web3 ecosystem by offering instant non-custodial wallet creation. It simplifies the onboarding process by utilizing email or social logins instead of seed phrases or browser extensions, providing a familiar web2 experience. Magic’s developer SDK offers products like Magic Connect and Magic Auth, allowing passwordless web3 onboarding and authentication through magic links, making integration seamless and secure.